DALLAS, TX (January 21, 2026) — Deep Ellum Brewing Company, the Dallas born craft brewery known for its fearless spirit and “damn good beer”, is proud to announce Texas Female Artist of the Decade Bri Bagwell as its lead brand ambassador.
The collaboration marks an exciting new chapter for both parties, deeply rooted in Texas culture and creative independence. Sharing a passion for originality, community, and doing things their own way, Bri and Deep Ellum Brewing will collaborate on appearances, promotions, and fan-driven activations.
Bagwell—an award-winning singer/songwriter with fifteen #1 singles on Texas Country Radio—has long embodied the same unapologetic spirit that defines Deep Ellum Brewing. With her high-energy live shows and fearless authenticity, the 9-time Texas Female Vocalist of the Year is a natural fit for the brewery’s bold identity.
“Bri represents everything Deep Ellum Brewing stands for— creativity and Texas pride,” shares Kolby Cowart, Digital Marketing Manager at Deep Ellum Brewing Company. “She’s original, hardworking, and unafraid to stand out, which makes her an ideal partner for our brand.”
Bagwell is fresh off a national spotlight on Nexstar’s Coast-to-Coast Countdown on New Year’s Eve, December 31, 2025; performing alongside Foreigner, Cheap Trick, Styx, and Mac McAnally, the broadcast had an estimated viewership of over 220 million. She is hitting the ground running for her winter tour, which included multiple performances as well as tapings for her chart-topping podcast, Only Vans, at MusicFest in Steamboat, CO. In addition, she will join Roger Clyne at his January Jam in Mexico, perform at Mile 0 Fest in Key West, and headline shows at Texas mainstays, Gruene Hall and Main Street Crossing, in February.
“This blonde couldn’t be happier drinking a Dallas Blonde, I’m also fiercely a fan of their IPAs!” Bagwell quipped about the company’s popular offerings. “I’ve been a longtime fan of the company—their beer is delicious, their branding is forward-thinking and energetic, and they’ve been so fun to work with.”
To learn more about Deep Ellum and Bri Bagwell, please visit: https://deepellumbrewing.com/ambassador/bri-bagwell/
ABOUT DEEP ELLUM
Established on 11/11/11 in the Deep Ellum neighborhood of Dallas, Deep Ellum Brewing Company is known for its innovative brewing, exceptional quality, and a healthy disdain for the status quo. Inspired by its namesake, Deep Ellum Brewing is bold and unapologetic. Blending in was never part of the plan – at the bar or on the shelf. Led by flagship beers, Dallas Blonde and Deep Ellum IPA, the brewery has built a fiercely loyal fan base across Texas and beyond. www.deepellumbrewing.com @deepellumbrewing #LoveRunsDeep
ABOUT BRI BAGWELL
Texas Female Artist of the Decade and nine-time Female Vocalist of the Year, BRI BAGWELL is a force to be reckoned with—from her rousingly fun live performances to her trailblazing recordings, which have garnered her fifteen #1 singles on Texas Country Radio and counting. People Magazine raves, “Bagwell increasingly finds her name being mentioned amongst country music truth-tellers such as Ashley McBryde and Morgan Wade. Her latest full-length album, Corazón y Cabeza (Heart and Head), spawned three #1 singles: “Trenches,” “Free Man,” and “Hello Highway.” The video for “Trenches” was awarded Music Video of the Year at the Texas Regional Radio Music Awards. Her #1 release, “The Rescue,” is a heartfelt dedication to her dog, Whiskey, which received over 200 video and photo submissions from fans for the music video—in addition to raising funds for local charities in need. Performing 100 shows a year, Bri has shared the stage with a long list of esteemed artists, including Willie Nelson, Miranda Lambert, Robert Earl Keen, Kacey Musgraves, Reckless Kelly, and Dwight Yoakam. Catch Bri Bagwell live on tour or listen to her top-charting podcast, ONLY VANS, at bribagwell.com.