DALLAS, July 11, 2024 /PRNewswire/ — Southwest Airlines Co. (NYSE: LUV) today announces a new, multi-year sponsorship agreement with the Southeastern Conference (SEC) and SEC Network to be the “Official Airline of the SEC.” The deal—officially launched on July 1—will primarily highlight the athletic contributions to SEC football, men’s and women’s basketball, baseball, softball, gymnastics, and women’s soccer. To…
