The San Antonio Spurs today announced a series of fan activations across the city and at Frost Bank Center to celebrate the first round of NBA Playoffs. From a tipoff pep rally to official watch parties and exclusive giveaways, the Spurs will bring together fans to rally behind the Silver and Black in their 40th playoff appearance in 50 seasons, the second-most in the NBA since 1976. All the latest Playoff information can be found at Spurs.com/Playoffs.
| Game 1 Pep Rally at Hemisfair Tower Park, 801 Cesar Chavez Boulevard | The Spurs will host a pep rally to tip off the first round at the Red McCombs Community Court at Hemisfair, presented by H-E-B and Ledger. Starting at 10 a.m. the day of Game 1 (to be determined by the official NBA Playoff schedule), the pep rally will include free Taco Palenque coffee and tacos for the first 200 fans, free car flags presented by H-E-B, music and more. |
| Official Watch Parties The Rock at La Cantera, 1 Spurs Way | The Spurs will host official watch parties, presented by Michelob ULTRA, at The Rock at La Cantera for all away games, free and open to the public. The parties will feature appearances from Coyote and Hype Squad, photobooths, and Spurs Playoff giveaways including T-shirts designed by artists from all Spurs markets – San Antonio, Austin, Mexico and France, and car flags presented by H-E-B. All home Playoff games will also be streamed at The Rock. |
| Pop-Up Fan Shop 333 W. Commerce Street | The Spurs will open a pop-up shop downtown for the duration of the Playoffs selling team gear and Playoff merchandise. The grand opening will be celebrated on Tuesday, April 14 at 5 p.m. with a DJ, music, trivia, photo ops and free Taco Palenque for the first 200 customers. The shop will be open at CENTRO San Antonio’s “La Zona” property daily from 12 to 8 p.m. and will have interactive photo ops and fan experiences exclusive to the store. |
| Exclusive In-Arena T-Shirts Frost Bank Center | Fans at all first-round home games will receive a free T-shirt on their seat, featuring a unique design for each game. They will highlight San Antonio and Spurs culture, with several designed by local artists. Game 1’s T-shirt is presented by Ledger and Game 2’s T-shirt is presented by H-E-B. Fans are encouraged to wear the T-shirt to be part of the collective arena experience. |
| Partner Giveaways San Antonio | Partners will be showing their support for the team with a range of fan giveaways throughout the Playoffs. Every day during Playoffs, Take 5 will offer a 25% discount on an oil change for any customer wearing Spurs merch. Ledger will give away free fanbangos at all home games. |
| City Takeover San Antonio, Austin and Paris | The Spurs will brand the city Spurs Fiesta colors by painting the team logo and playoff tags across town. Logos will appear from The Rock to the Impact Center to partner business locations to the streets of Paris. Fans are encouraged to enter to win a free team playoff flag and pick up free car flags at the first pep rally and watch parties at The Rock, while supplies last, to join in repping Spurs spirit at their homes and businesses. Spurs murals will also be on display at the San Antonio pop-up retail store location and Wanderlust Wine Co. in Austin. |
| Spurs Spot It Challenge San Antonio & Austin | Beginning Friday, April 17, fans who visit five locations in San Antonio or Austin with the official Spurs Playoff logo painted onsite will earn 10 points as part of the recently launched “Spurs Rewards” program. Fans must download the Official Spurs App presented by Frost and sign up for Spurs Rewards to participate. See Spurs.com/Playoffs for a list of locations. |
TICKET INFORMATION
Fans can join the Official Spurs Fan Club now to be notified when future Playoff game tickets become available and can text PLAYOFFS to 210-444-5940 to receive all additional details as soon as they drop. Fans are encouraged to only purchase tickets through official Spurs channels, as third-party tickets may not be valid. More details, FAQs and the full list of Playoff sweepstakes and fan experiences can be found at Spurs.com/Playoffs. The Spurs 2025-26 Playoffs are presented by H-E-B and Ledger.
About Spurs Sports & Entertainment
Spurs Sports & Entertainment (SS&E) is a value-based and community-centric sports and entertainment company that provides premier live and global digital experiences for fans across a portfolio of three teams and several first-class venues in South Texas – all supported by a staff of more than 1,000 full and part-time employees. SS&E owns and operates the San Antonio Spurs (NBA), Austin Spurs (NBA G League), and San Antonio FC (USL), as well as manages the day-to-day operations of the Frost Bank Center, The Rock at La Cantera, Toyota Field and Ricos STAR Soccer Complex. The SS&E investor group is led by Managing Partner Peter J. Holt.